But free-to-play has turned around fortunes.
Electronic Arts has admitted it struggled to cope with the transition from GameCube, PlayStation 2 and Xbox to PlayStation 3, Wii Xbox 360, but has insisted it is now right back where it wants to be.
"Through this last transition to the PS3 era... for a whole bunch of reasons that aren't worth getting into in a short answer, I think it's fair to say we dropped the ball," CEO John Riccitiello said at the Goldman Sachs Technology and Internet Conference, reported by Gamasutra.
"Our IP deteriorated, our costs went up, and we didn't really have an answer for the rise in digital."
Source: http://www.eurogamer.net/articles/2011-02-16-ea-dropped-the-ball-on-next-gen-switch
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