"We're competing with sex with your gf."
The game industry often forgets how important �40 is to gamers, the developer behind racing game series Project Gotham Racing and Blur has said.
Ex-Bizarre Creations design manager Gareth Wilson, who is now chief games designer at Sheffield based Outrun Online Arcade developer Sumo Digital, said at the Develop conference this afternoon that one of the reasons launching new games in the current market is incredibly tough is because developers compete not just with games, but with non-gaming activities, such as playing football in the park and having sex.
"As we're in the industry and games are our life, we sometimes forget how important �40 is to someone," he said.
Source: http://www.eurogamer.net/articles/2011-07-21-we-forget-the-value-of-GBP40-sumo-dev
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